Do you want to advertise your hostel? How about adding a new cool hostel award to your portfolio?
March 2018, Hostelgeeks launches the cool hostel award.
Every hostel can apply for being featured!
This is a unique opportunity to place your hostel in front of more than 130.000 users, specifically interested in hostels and budget travel in style.
Marketing Budget on Zero
Every professional run hostel puts away a marketing budget for the year. It depends on your own revenue and goals for the year on how big you make this budget.
Now, many hostels do not put away such a budget and go with the flow in terms of marketing and sales. They pay in the process a commission to booking portals – which is basically the sales budget you did not put away by your own.
Hostelgeeks wants to give this unique opportunity of advertising to every hostel.
Bloggers and the small investment
Many hostels like to team up with smaller bloggers to promote their hostels via instagram, facebook, maybe a blog itself. This can bring in SEO Value as well as a short-termed branding. With the right SEO strategy, it can pay off to let bloggers stay for free and receive links in return.
However, if you are not familiar with SEO, its benefits and how it really works from the Googles and users perspective, it’s a never-ending story and a game you cannot win.
Hence, how can you win a game when you do not understand the rules?
SEO is complicated and by far too complex. It is also important to remember that it’s not a hostel managers job to dive into the world of SEO.
Instagram and website rates
I want to give you a bit of understanding on the rates bloggers and instagrammers charge. This is a rough overview and not a generic rule, I am afraid.
You can come across instagrammers that charge nothing.
And you find accounts with +10.000 followers charging between $150 and $200.
The cost of an instagram feature is somewhere between $200 and $1400 – per post!
Have a read on the detailed guide to instagram rates for bloggers.
To quote from Dummies.com, here is an overview of rates:
Bloggers: $175 to $5,000+ per post with amplification on social channels (re-posting the content across other social platforms). Here are the going rates based on the blogger’s number of monthly impressions:
10,000 to 50,000 monthly blog impressions: $175 to $250 per post
50,000 to 100,000 monthly blog impressions: $250 to $500 per post
100,000 to 500,000 monthly blog impressions: $500 to $1,000 per post
500,000+ monthly blog impressions: $1,000 to $5,000+ per post
Instagram influencers: $75 to $3,000+ per image. Here are the going rates based on the influencer’s number of followers:
2,000 to 10,000 Instagram followers: $75 to $250 per image
10,000 to 50,000 Instagram followers: $250 to $500 per image
50,000 to 100,000 Instagram followers: $500 to $1,000 per image
100,000 to 500,000 Instagram followers: $1,000 to $3,000 per image
500,000+ Instagram followers: $3,000+ per image
Video influencers: $500 to $5,000+ per video. Here are the going rates based on the influencer’s number of followers on YouTube:
50,000 to 100,000 channel subscribers: $500 to $1,000 per video
100,000 to 500,000 channel subscribers $1,000 to $3,000 per video
500,000+ channel subscribers: $3,000 to 5,000+ per video
Good to know: These rates are much higher in the world of fashion, design and others. This is a very rough overview.
Does your hostel have this marketing budget?
Let’s be honest: You are surprised by these numbers, right?!
On top of that, these are only the rough numbers by users. 100.000 users does not mean they are targeted in any way.
It is a very, very broad way to market yourself.
Now, imagine you have the opportunity to advertise your hostel in front of 130.000 users that are specifically interested in hostels?!
How to get listed?
Back to this opportunity for you and your cool hostel getting listed.
It is simple and fast. Please follow the instructions below.
3 steps to add your hostel
- download the coolest hostel award
- add the badge to your websites footer with a link to www.hostelgeeks.com
- fill out the form at Cool Hostels in the world
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